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CLOUD IBM RESEARCH


IBM Research Shows How the Cloud is Driving Business Model Innovation

The decision to move to the cloud has traditionally been about operational efficiency, but according to IBM's research, we'll soon start to see organizations take advantage of the cloud for business initiatives and that kind of stuff is a whole lot more fun.

We had the opportunity to talk about the IBM study with one its authors, Saul Berman, Global Lead Partner for Strategy Consulting and Innovation and Growth for IBM Global Business Services. It's important to point out that this study was conducted from a business perspective and not a technology perspective, which is a refreshing approach to understanding how the cloud can work for your business.

The Power of the Cloud IBM Study

This study was conducted through the IBM Institute for Business Value, in conjunction with the Economist Intelligence Unit. It included 572 business and technology executives across the world, in organizations ranging from large (greater than US$ 20 billion) to small (less than US$ 1 billion). The results?
That, although many organizations focus cloud initiatives on operational efficiency, we'll see that slowly decrease over the next few years (from 55% to 31%) in favor of innovative business plans, like new lines of business/industries, new pricing models and better partner collaboration.
When surveyed, here's what items topped the cloud adoption list for most organizations:
IBM_CloudAdoptionPriorities.png

Tapping Into That Power

One issue that has the ability to slow down the use of cloud models for innovation is that many organizations still see the cloud as an IT solution. But as its importance starts to reach further into the business, the opportunities available are being recognized.
IBM notes six "game-changing" business enablers that will transform how organizations leverage the cloud for business innovation, shown below:
IBM_CloudBusinessEnablers.jpg

Cloud Enablement Framework

It's not a cloud maturity model, you aren't going to move your organization through each phase:
IBM_CloudEnablementFramework.jpg
IBM Cloud Enablement Framework
The framework looks at two things: the customer value proposition and the value chain. Along each of these dimensions there are different types of organization models. You need to look internally and decide where in this model your organization fits. Are you:
  • An Optimizer: Optimizers are about enhancing what they have now and improving operational efficiency. They aren't ready to take the risks and therefore won't get the revenue and market share gains that Innovators or Disruptors will. But the opportunities are there to deepen relationships with customers and enhance products and services.
  • An Innovator: Innovators take advantage of the cloud to greatly extend the value proposition. This can change their role in the industry and/or lead to new markets or industries. It's about extending what they have and transforming in ways that lead to new revenue streams and market opportunities, thus gaining competitive advantage.
  • A Disruptor: For a Disruptor, it's about radical change, creating new markets/industries or disrupting existing ones. It's big risk for big reward.
Berman says you can choose to evolve over time from one type to the next, but some organizations are going to be innovative or disruptive from day one. He points to the media/entertainment industry as an example of an industry where you might want to focus more on innovation and disruption than worry about an existing business model that may be under attack.

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CLOUD IBM RESEARCH


IBM Research Shows How the Cloud is Driving Business Model Innovation

The decision to move to the cloud has traditionally been about operational efficiency, but according to IBM's research, we'll soon start to see organizations take advantage of the cloud for business initiatives and that kind of stuff is a whole lot more fun.

We had the opportunity to talk about the IBM study with one its authors, Saul Berman, Global Lead Partner for Strategy Consulting and Innovation and Growth for IBM Global Business Services. It's important to point out that this study was conducted from a business perspective and not a technology perspective, which is a refreshing approach to understanding how the cloud can work for your business.

The Power of the Cloud IBM Study

This study was conducted through the IBM Institute for Business Value, in conjunction with the Economist Intelligence Unit. It included 572 business and technology executives across the world, in organizations ranging from large (greater than US$ 20 billion) to small (less than US$ 1 billion). The results?
That, although many organizations focus cloud initiatives on operational efficiency, we'll see that slowly decrease over the next few years (from 55% to 31%) in favor of innovative business plans, like new lines of business/industries, new pricing models and better partner collaboration.
When surveyed, here's what items topped the cloud adoption list for most organizations:
IBM_CloudAdoptionPriorities.png

Tapping Into That Power

One issue that has the ability to slow down the use of cloud models for innovation is that many organizations still see the cloud as an IT solution. But as its importance starts to reach further into the business, the opportunities available are being recognized.
IBM notes six "game-changing" business enablers that will transform how organizations leverage the cloud for business innovation, shown below:
IBM_CloudBusinessEnablers.jpg

Cloud Enablement Framework

It's not a cloud maturity model, you aren't going to move your organization through each phase:
IBM_CloudEnablementFramework.jpg
IBM Cloud Enablement Framework
The framework looks at two things: the customer value proposition and the value chain. Along each of these dimensions there are different types of organization models. You need to look internally and decide where in this model your organization fits. Are you:
  • An Optimizer: Optimizers are about enhancing what they have now and improving operational efficiency. They aren't ready to take the risks and therefore won't get the revenue and market share gains that Innovators or Disruptors will. But the opportunities are there to deepen relationships with customers and enhance products and services.
  • An Innovator: Innovators take advantage of the cloud to greatly extend the value proposition. This can change their role in the industry and/or lead to new markets or industries. It's about extending what they have and transforming in ways that lead to new revenue streams and market opportunities, thus gaining competitive advantage.
  • A Disruptor: For a Disruptor, it's about radical change, creating new markets/industries or disrupting existing ones. It's big risk for big reward.
Berman says you can choose to evolve over time from one type to the next, but some organizations are going to be innovative or disruptive from day one. He points to the media/entertainment industry as an example of an industry where you might want to focus more on innovation and disruption than worry about an existing business model that may be under attack.

rtechinsane,icodesource,SEO,SEO Tips,SEO Backlinks,SEO content,SEO tricks,SEO Engine,codes,gadgets,iphones,ipad,4G phones,geeks,reviews,database,DBMS,warehouse,datamining,datawarehouse

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